Today we are talking about the importance of unique packaging designs in a world where people seek the best quality-price ratio for their daily used products.
The market is so overwhelmed with products these days. The competition is so high that it’s quite challenging to stand out from the crowd. Talking about food and drinks, sometimes vivid colorful design is almost the best way to pop.
Before we discuss the importance of unique packaging designs for your products, allow me to ask you a few questions. Have you ever read a book chosen by its covers? How many times have you tried a new candy just because its wrap was all sparkly and cute? How many products have you bought and you still don’t know what brand they were to this day? Why are these questions important? Because today we are talking not only about unique packaging designs but also about the importance of selling good quality products.
While the consecrated brands have won their popularity when the competition wasn’t this tight, the newly launched products need a bit more effort to get to the top. Coca-Cola, Hershey’s, Colgate, Nesquick, Lavazza, Nivea and many other illustrious brands’ design suffered little to no change during the centuries. Is it because of their unique packaging designs? Not really. The quality-price ratio of a product has been and always will be the customer’s first interest you have to meet. There’s nothing more disappointing than a nicely wrapped chocolate that tastes like cheap, you know what I mean?
However, this doesn’t mean that the unique packaging designs wouldn’t represent an advantage for your line of work. When your competitor is a brand with authority, your product has to dress unique and eye-catching clothes. Undoubtedly, the brands that afford to sell quality products will take care of the way they look, as well.
Nowadays you have plenty of options to choose from when designing your product’s packaging. Whether you adopt a minimalist look or a vibrant color wrapping paper, make sure your product stands out in the crowd. Also, the font you use is critically important, as you want your potential buyers to be able to read off the label whatever may interest them. Of course, some people will continue buying the same products that they’ve been buying all their lives because they trust them. You are here for the other category of people who always look for ways to break routine, for the curious and courageous ones. Make them choose you by following the five keys to creating unique packaging designs:
1. Fun is always a trend.
2. Make uniqueness your new religion.
2. People have a preference for paper over plastic.
3. Sell only what you would buy for yourself.
4. Think as if there were no box at all.
Last but not least engage as many sensory receptors as possible. Do you remember the big fuss the perfumed markers made in schools a while back? Markers are not supposed to have a different odor representing each color, but when they do, they become a trend. Engage your customers’ sight, hearing, smell, taste, and touch for a greater impact.
In this list, we have collected 75+ really creative and unique packaging designs you need to see. They are using perfect bright color combinations, bold typography, geometrical figures, vivid patterns and, fun images.
1. Resonance, by Lukas Wakamatsu
2. Paper Kings playing cards by
3. Paleo, by Martin Azambuja
4. Fossil Watch Tins, by Aaron Eiland
5. YOU ROCK!, by Patswerk
6. Chiclets, by Amro Thabit
7. Zoe Juices, by Beetroot Design
8. Naked Marshmallow Co – Branding and Packaging Design, by Desing Happy
9. Shape Republic, by Studio Oeding
10. Archer Farms Coffee, by Jules Tardy and Flora Chan
11. El Metate – Chocolate Packaging, by Sarah Herlant
12. BORTÁRSASÁG Christmas Wine Selection, by SUBMACHINE
13. YAMAMOTOYAMA REBRANDING, by Nosigner
14. Qualicum Coffee & Tea Branding & Packaging Design, by Laura Prpich
15. I CAN SPICE, by Dekoratio Branding and Design Studio
16. Terroir Chocolate – 2017 Holiday Collaboration, by Eight Hour Day
17. Turner’s Chocolate Peppermint Milk, by Emrich Office
18. Mighty Swell Cocktails, by Drew Lakin
19. DOTOD, by Ramin Nasibov
20. Humbly Rejected, by Kenny Coil
21. Single Origin Tags, by Andrew Berkemeyer
22. Cook Salads
23. Turner’s School Milk Cartons, by Emrich Office
24. Bricchetto Sangiovese // Wine Box Packaging, by Studio-JQ
25. Local Flavour Urban Honey, by Chloe Jackson and Green Chameleon
26. Alicia, by Martin Azambuja
27. CopperMuse Distillery Spiced Rum, by Emrich Office
28. The Pawn, by Webshoker
29. Highlighter, by Pavement
30. Green House, by Isabel de Peque
31. Monsillage – Candles packaging, by Haus Studio
31. KIKKOMAN Soy Sauce Packaging, by Can Yang
32. Circus Pop, by Mariana Costa
33. Q/Snack, by Gu Sobral
34. NICHE Tea, by IWANT design
35. Floe mints, by Shaivalini Kumar and Supernove Design
36. CS Light Bulbs, by Angelina Pischikova and Rodion Kovenkin
37. Freshly Baked, by Design Happy
Wanna see more unique packaging designs? Keep scrolling, you’re not even half way through the article!
38. Krasnogorie, by Nimax Brands, Maria Aijmio, and Pavel Konyukov
39. Wai Water, by Diana Gomez
40. Ozmetics Redesign, Sara Ozvaldic
41. Mrs. Wormwood, by Chad Michael Studio
42. AIR WICK | LIFE SCENTS, by VanBerlo Design
43. Fazer Pastries, by Piekte Visser and Kuudes Helsinki & Stockholm
44. Olico Olive Oil, by Aspa Chroneou and Yiannis Kostavaras
45. Mixville | Sweets, by Pavla Chuykina, Galima Akhmetzyanova, and BimBom
46. L’apothicaire de Aureum, by Mei Tan
47. Cheddar Cheese Melt – Mcdonald’s Packaging, by Mostafa Abdelmawla
48. HALAU, by Daniel Galarza
49. Chips & Salsa, by Farm Design
50. Tribal Coffee, by Olena Fedorova
51. Rose, by Farm Design
52. Muse + Metta, by Kati Forner
53. A recipe for wellness, by Han Gao
54. Käfer: Coffee + Roaster, by Jordan Richards
55. Instinct Bites, by Friends Studio
56. Meltz Chocolates, by Foxtrot Studio and Adrian Chyntry
57. Janus Gin, by LINEA – The Spirit Valley Designers
58. FLOAT, by min .
59. Sofisticada – Visual Identity, by Robinsson Cravents
60. Utopick Chocolates, by Lavernia & Cienfuegos
61. Milkö, by Giovani Flores
62. BEEloved honey, by Tamara Mihajlovic and Njegos Lakic Tajsik
63. Vrai Vodka Cocktails, by Nicole LaFave
64. ULTA Organics, by Yozei Wu
65. Pickles Mme.Chose, by Marie-France Falardeau
66. Color me Blind, by Alexandra Burling
67. NYC Spaghetti, by Alex Creamer
68. Poilu, by Simon Laliberte
69. Halo Brewery, by Undreline Studio
70. Cereal bar – Vita Tines, by Hiu Fu Li
71. Brekki Overnight Oats, by Cody Small
72. BICE Spices & Herbs, by Can Yang
73. 100rawfun, by Artak Aghlamazyan
74. ORIGAMI, by My Name is Wendy
75. Elementary! Delivery service, by Dmitry Neal
76. Pasta packing, by Nikita Konkin
If you made it this far in our article and you enjoyed our list of unique packaging designs, let us know which one is your favorite and why in the comment section below.
Also, if you found this article inspiring, check out these CREATIVE RESUME DESIGNS YOU CERTAINLY NEED TO SEE.