Kanye West has unveiled The Life of Pablo Album Cover on Twitter.
The cover, designed by Belgium Artist Peter De Potter, features stark, repetitious typography over a tan hue reminiscent of Kanye’s Yeezy Season 3 previews.
Kanye West has unveiled the official album cover for his seventh studio album, The Life of Pablo, on Twitter. The album cover, designed by West in collaboration with renowned artist Peter Saville, features a minimalist design of a blue–tinted photograph of West wearing a pair of Yeezy shoes and a white hoodie, with the album title across the bottom.
The artwork has been met with mixed reactions on social media. While many fans have praised the simple design and praised West for keeping it classic, there are also some who are disappointed with the lack of creativity and originality. The Life of Pablo is set to be released on February 14th, 2016. It is the follow-up to West’s 2013 album, Yeezus, and is expected to feature guest appearances from Rihanna, Chance The Rapper, and Ty Dolla Sign.
The album cover is the latest in a series of promotional efforts by West leading up to the album’s release. He has also released several tracks from the album, including “Real Friends,” “No More Parties in LA,” and “Fade,” as well as a short film featuring the album’s music. The Life of Pablo is sure to be one of the most talked-about albums of the year, and the simple yet effective album cover reflects West’s unique approach to music and art. With the album set to drop in just a few weeks, fans can expect a full-fledged promotional campaign from West in the days to come.
The album itself is due to premier tonight at Madison Sqaure Garden, New York alongside Kanye West’s latest clothing line. You can stream the full event, for free, via Tidal.
Cover by Peter De Potter pic.twitter.com/wdQOHk6QBA
— KANYE WEST (@kanyewest) February 11, 2016