Whether you run a blog or an online business, a YouTube channel or an eCommerce store, you can always benefit from building a brand. This is because it can help you tell the world what you are all about and why people should care about your products and services.
A good logo sits at the core of every brand. Think about some of the biggest companies in the world- Apple, Microsoft, Audi, Nike, etc., they all have unique and memorable logos. So, if you don’t have one yourself, then you should create it as soon as possible.
It doesn’t matter how a logo is designed, even if it’s created by a machine, the following do’s and don’ts of a good design can help you create the perfect logo:
Do – Remember K.I.S.S.
Keep It Simple Stupid (KISS) – make this design principle an important part of your rulebook and remember it at all times- when you are creating a new logo or revamping your website. This is because the rule applies to all kinds of visuals.
The reason why the KISS principle is so effective is that simple is scientifically easier to process. When the design is complicated, then your main message gets diluted and distracted by other elements. However, when you focus on the simple, then you are able to convey exactly what you have in mind, leaving nothing for the imagination.
Don’t – Ignore the Negative Space
There is no dearth of popular logos that have successfully incorporated negative space in their designs- FedEx, Cisco, and WWF, to name a few. So, if you are creating a new logo or improving one that already exists, then instead of ignoring the space that surrounds the main design, you should think of ways of making it a part of the design itself.
Do – Ensure Readability
Your logo will be used in a variety of locations- website, social media accounts, email newsletters, business cards, business merchandise, etc. This means that it will be printed/uploaded in different sizes and orientations. If you are not careful, you may pick a font that looks good on a large logo but is barely legible when the design is scaled down. So, feel free to check out as many new fonts that are available on the web for inspiration, but when you are finalizing one, then take your time with experimentation- narrow down and stretch the font, increase and decrease the size to see if it looks good in all situations.
Don’t – Be Generic
You can save time and be generic, or you can be ambitious and create a logo that’s unlike anything else out there. If you are hard-working and want to see your business grow, then you will choose the latter. This is because creativity is important for businesses, branding, and marketing as it encourages your customers to engage with your company on an emotional and personal level. It also allows you to make your own place in any industry irrespective of its size and competition.
Amateur logo makers often make the mistake of picking generic fonts and icons for their logos which is something as good as not designing a logo at all. For instance, you will see countless cloud (IT) companies using an actual “cloud” as an icon in their logos. In the same way, unimaginative eco-friendly or environmental companies would use “Earth” or a “tree” or “leaf” in their designs. These concepts have been overused beyond limits, so much that they simply fail to stand out or help the brands establish themselves as unique entities.
Do – Pick the Right Colors Different colors incite different emotions in the people. For instance, orange inspires warmth, motivation, and optimism. On the other hand, blue evokes feelings of ambition, control, and trust. So, when you are designing a logo for your brand, then you want to pay close attention to the color palette that you are creating. It will affect your brand in more ways than you can imagine.
Apart from picking the right colors, it’s also important that you pick the right number too. It’s strongly recommended that you keep the count below 4. This is because more colors only make the design complicated and render it ineffective.
Don’t – Forget About the Future
Even with a fixed color palette and selection of fonts, you can go in an infinite number of directions when you are designing a logo. However, it’s not a good idea to finalize a design on the basis of aesthetics, application, and originality alone. Apart from these qualities, which are of course quite important, you should keep the future in mind. To be more precise, you need to ask yourself- will the logo look good even 5 or 10 years from now? If the design is based on a trend of today’s era, then your answer to this question might be in the negative in which case you need to go back to the drawing board.
So, there you have it- some of the most valuable tips that you will ever get on designing the perfect logo. Apply the information wisely, and you are sure to get the best results!