Why Every Business Needs a LinkedIn Profile

LinkedIn seems to be under the radar for quite a lot of businesses. It appears that they focus on other social media platforms but ignore this one for no good reason.

There are plenty of perks that this website has to offer, and if you have not had a chance to give this one a go, continue reading. 

Brand Visibility

A brand does not become recognizable over one night. You need to promote it on as many channels as you can. And since LinkedIn is all about professionalism, you can expect to gain a lot of quality exposure.

Trends and News

One of the most underrated aspects of the platform is the number of relevant posts, trends, and updates that you receive. If you follow companies and individuals, relevant to your niche, you can expect to be one of the first to get these.

New Connections

There is no doubt that it is much easier to make connections when you are active. If you are looking to hire new employees or get in touch with more people in your industry, there is no place like LinkedIn.

Show Off Your Skills

If you are looking to get more potential clients or land a steady job, this website could work as your CV which is available for everyone to see. And if you optimize it and put all your past achievements, attracting employers will be a piece of cake. 

Identify Suppliers

According to LinkedIn statistics, the platform has over 640 million users worldwide. If you are looking for some specific tools, work power, or even potential employees, there is an abundance of options available.

Mostly Professionals

To a greater extent, LinkedIn is a place where you can find mostly professionals. It is completely different from the likes of Facebook and Instagram that are filled with random people. If you are looking for a professional environment, this is certainly one of the best reasons to join.


When people are searching for you as an individual or for your company, they should be pleasantly surprised to see that one of the results is a LinkedIn profile. Credibility is a hard thing to gain, but every little bit helps, and this is no exception.

Finding Influencers

One of the most popular forms of marketing these days includes influencers. If you are having problems finding them on the internet, try LinkedIn.

Finding People to Teach You

If you are looking to improve your skills in creative writing, graphic design, website development, or anything else, you can find plenty of teachers here. And top-tier ones to boot.

Send Traffic

If you have a website and are looking to get more sources of traffic, you can certainly accomplish that with LinkedIn.

Highlight Achievements

If you have accomplished something great, you can highlight it and show it off to others. This would certainly be one of the arguments whenever someone has to choose between you and another person for a job. 

More Profile Customization

If your job consists of taking pictures or graphic design, you can add your best works in the profile and treat it as your portfolio. This helps a lot when potential employers want to find out more about how good you are.

LinkedIn Groups

Similar to what is available on Facebook, you can find a lot of great groups that join professionals of a certain specialization. You can discuss matters in the industry, share new ideas with them, or just set up something exclusive that only you and a handful of others are capable of knowing.

InMail Feature

If you prefer to interact with others using e-mail, you will love the InMail feature which allows communicating as well as connecting with potential hot prospects.

Recommendation Tool

The recommendation tool is perfect for everyone who is eager to get feedback. You can request a recommendation and find out all the good and bad things that others are saying about your company or yourself as an individual.

Write and Keep Track of Statistics

Those who want to expand their potential audience, even more, can do so by writing articles and directly publishing them on LinkedIn. And it is easy to keep track of how they are doing thanks to LinkedIn post statistics.

In a word, it should become quite clear that a platform like LinkedIn has so much to offer to everyone. If you have not had a chance to register and use it before, there will not be a better time than the present.

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