17 weird, wonderful and inspiring creations for ‘Adobe Remix’ – the incredible, ongoing, multi-artist logo rework showcase.
In 2013, Adobe begun inviting creatives to ‘play, experiment, hack, make, socialize, datafy, dimensionalize, illustrate, and mashup’ their logo, as port of the ongoing ‘Adobe Remix’ project. Since, 17 multidisciplinary artists have used their own signature aesthetic and new, experimental techniques to express what the brand means to to them.
You can read more about the project and check out new additions to the series here.
‘Andres Amador celebrates the end of summer by showcasing sand earthscapes. Andres is a San Francisco artist who uses beaches around the world as his canvas. For his work on the Logo Remix he used Illustrator to sketch out his vision and then raked his design into the beach at low tide. The creative took hours to make and the tide took minutes to erase.’
‘Alex Trochut who uses a combination of different techniques and materials, such as Neverwet (a super hydrophobic coat on a metal sheet) designed using anamorphosis to enhance the volume of each drop of liquid.’
‘Craig worked with light bulbs to symbolize his inspiration and the coming together of creative minds. He created a 1700cu/ft installation, suspended in a three dimensional space, using hundreds of light bulbs and anamorphic perspective.’
‘Ash focused his work on motion graphics and a theme called The Incept, which is about the journey from creative inception to finished work – it is a personal narrative and artistic expression about how he was influenced by Adobe’s creative tools.’
‘David was inspired to transform the logo into a surreal and isometric mechanical object in the style of his other works. The design is a very detailed and abstracted machine that represents the hidden processes of the Adobe software.’
GMUNK – Bradley G. Munkowitz
‘GMUNK’s goal was to provide Adobe with an intriguing version of their logo, and interpreted in and reflective of the munkoStylez. The brand was a locked configuration, but the canvas was wide open and Munko and his crew at VT Pro Design certainly intended to play. Adobe products are all about capturing the intangible and opening it up to creative vision. In this same vein of thought, we want to explore ways of containing light itself, using a practical, extruded Adobe logo as the encapsulating vessel. Four executions harness different optical properties to present an ethereal medium with a visceral tangibility.’
‘Chris created his Remix as a permanent sculpture installation in our corporate headquarters. His draws his inspiration from materials that are organic, basic and universally available with the intention of elevating these basic building blocks to create something more beautiful and complex. The entire sculpture was built onsite and visually integrated into the design of the space which uses vintage produce cases purchased from surrounding farms.’
EVB – Evolution Bureau
‘EVB developed their concept around the relationship between ‘time and creativity’. As advertisers they believe time dictates their creative process given when an idea is born the clock starts ticking. Last minute fire drills, constant barrage of shifting deadlines, etc.. In that world, Adobe helps them tackle these challenges daily so they wanted to shine a light on the delicate relationship between time and creativity by having a renowned animator – Brett Foxwell – take apart pieces of time and put them back together into the Adobe logo.’
Klebebande – Berlin
‘Klebebande created their Remix as a live social stunt for Adobe during the Online Marketing Rockstars Festival in Germany in front of over 15k attendees. They based the project around their passion for working in layers in Adobe tools.’
‘Janne Parviainen is one of the most well known light painting artists and his work has been featured in various magazines and art blogs such as The National Geographic, The Guardian, Daily Mail, Wired, Juxtapoz, Spiegel Online, Metro News paper, Yahoo News and Japan’s Nippon Television. In the Adobe Remix project Janne combines forced perspecive drawing with light painting and creates four vivid versions of the Adobe logo.’
‘The first Remix is by Natalie Shau, a mixed media Artist and Photographer based in Lithuania.’
‘For the work on the Adobe Remix project Patrick transformed the logo by creating a 3D artifact that is not only intriguing in design but functional in form. The design partially obscures the logo by burying it inside a network of lines. 100 blades of glass radiate from the central core and nested within is the original logo. Now that the logo is less visible, the viewer is challenged to look more closely and allowed to see the brand in a new way.’
‘NJ(L.A.) created a user generated audio-visual experience for iOS devices. An app where your screen becomes the window to explore the logo that is manipulated via facial recognition.’
‘Robert is our first coder artist to reinterpret the Adobe Logo in an interactive manner using immersive 3D terrain visualizations. He created a series of animated vignettes that celebrate adobe within the new digital world/ecosystem by surrounding it in an animated terrain all built using code.’
Sagmeister & Walsh
Sagmeister & Walsh a NY based design firm that creates identities, commercials, websites, apps, films, books and objects for clients, audiences and themselves. They reinterpret the Adobe logo by having some fun and turning it into a competition.
The Made Shop
‘The Made Shop works primarily in graphic design, but their background comes from architecture and object design. They’ve really enjoyed blurring the distinctions between those fields and getting their hands dirty making physical objects for graphic projects whenever they can.’
GS+P BETA GROUP
‘The BETA Group is a team of creative developers, designers, UX specialists and producers that develops software and hardware solutions to real-life problems supporting Goodby Silverstein. They expressed their Remix idea by developing a large physical installation made up of 100 cubes of light, with each cube being assigned to a specific artist. As each artist goes about their day doing their work, expressing their creativity through the software and tools on their computer, the software communicates with their cube in the installation and changes its color to represent the color of the pixel that’s directly under their mouse cursor, literally showing creativity as it happens.’