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Fresh, zesty, apparently life-affirming and emblematic of vitality, Greenery is 2017’s color of the Year.

Pantone’s annual ‘color of the year’ selection is a color snapshot of what they see ‘taking place in our global culture that serves as an expression of a mood and an attitude’. This years choice, Greenery – a thoroughly outdoorsy shade of yep, you guessed it, green. In their own words…

‘Greenery is nature‚Äôs neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.’

You can check out suggested color pairings and read more at pantone.com

Color of The Year 2017 - Pantone Greenery

Greenery - Pantone

Greenery - Pantone Color of The Year