Fashion

Levis 501 Original Fit Normcore Jeans

10 Normcore Fashion Essentials For Men

From blue wash jeans to Casio watches, we’ve catalogued the 10 essential pieces of Normcore fashion that every man should have in their wardrobe. Hipster epicentres are awash with Normcore – a fashion microtrend that has usurped the attention grabbing maximialism of haute couture and high end streetwear in favour of everyday basics. Inexpensive, monochromatic crew neck tees, blue wash jeans …

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Andrey Lukovnikov - Double Exposure Bug Tattoo

Beautiful Double Exposure Tatoos by Andrey Lukovnikov

These stunning double exposure tattoos marry on-point, on-trend contemporary design and beautifully detailed tattoo work. They are the work of Wroclaw-based, Polish tatoo artist, Andrey Lukovnikov – who employs a technique traditionally associated with digital art into his ink work. In ridiculously stunning detail, he fills delicate bird, bugs and sealife forms with floral iconography and patterns. If …

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James Merry Embroidery - Champion

James Merry’s Extraordinary Sportswear Embroidery Edits

James Merry’s unleashes a sharply satirical sensibility and Nifty embroidery skills upon 90’s sportswear to express a longing for the Icelandic countryside. In an interview with Vice, He explains that he was ‘really missing Iceland and being in the countryside’ whilst living in New York when he begun to embroider his old sweaters. He took garments that he felt …

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bauhaus and capoeira photoshoot

Sportswear Photoshoot GIFs Exploring Motion And Muscle

Sleek digital cuts and crafty GIF edits manipulate and shake the action-packed, collaborative photo-series, entitled ‘bauhaus and capoeira’. Together In collaboration with Schön! magazine, photographer Pierre Manning, graphic designer Patrick Seymour and gif artist Marc-Antoine Jacques produced the series of altered photos and animated GIF’s ‘exploring the strenuous lines of muscles’. With styling from Bianca Di Blasio Dulcedo, the online editorial showcases bodies in …

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